What should be prioritized when managing negative stakeholders?

Understanding the motivations of negative stakeholders and managing their expectations is essential for effective stakeholder management. Negative stakeholders often have concerns or objections that can impact a project's success. By taking the time to understand their perspectives, project managers can address their issues, clarify misunderstandings, and involve them in the decision-making process. This proactive approach not only helps in mitigating their negativity but can also transform them into supporters of the project.

Furthermore, managing their expectations is crucial. By keeping them informed and engaged in a constructive way, you can help align their interests with the project's goals, thus reducing resistance and fostering a more collaborative atmosphere. This strategic engagement can lead to better outcomes for the project and build trust, which is fundamental in project management.

In contrast, keeping negative stakeholders uninformed or avoiding contact altogether can exacerbate the situation, leading to further issues down the line. Focusing solely on negative outcomes when communicating is likely to deepen their negativity rather than facilitate understanding or cooperation.